AI & Sociology [Story Pack - Genesis Labs ⑦]

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Genesis Lab's Retained Fellow: Looking at AI with a Humanistic Approach

Adding value is all about humans.

Yoo, who leads the data science team at Genesis Labs, double majors in sociology and computer science and talks about how his academic background informs his AI research. Originally a sociologist by training, he explores the social impact of AI at the intersection of technology and the humanities.

• The academic switch: Starting as a sociology major, a winning experience in Cagle, and constant encounters with AI led him to AI and data science.
• Growing as a humanistic researcher: His approach to AI research provides unique humanistic insights as he analyzes the principles of social phenomena in combination with AI.
• Applying Weber's theory of rationality: Max Weber's theory is applied to AI research, and he emphasizes the importance of human values in the development of technology.

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Reconciling humans and AI

Yoo emphasizes the importance of harmonizing rationality and purpose for a healthy coexistence between AI and humans. Beyond technological advancement, this can be essential in providing a healthy direction for society.

• Harmonizing value and purpose: We believe in balancing value rationality and purpose rationality in AI development. This means that AI should be designed to impact human lives, not just be functionally positive.
• The value that only humans can give: It is the role of humans to bring human value to technology, and AI should find its meaning in human interaction rather than being an end.

Yoo's story at Genesis Labs emphasizes that advancing AI technology is more than just technical progress; it requires deep reflection on social and ethical issues. This provides an opportunity for richer discussions at the intersection of technology and the humanities and is playing an essential role in shaping the future role of AI in society.

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Developing human-centred AI

• Balancing Value Rationality and Objective Rationality: Citing Max Weber's theory, Yoo emphasizes the importance of value rationality in AI development centred on human values, noting that modern technological advances tend to be biased toward objective rationality. This means that AI should be designed to be more than just a tool and to have a positive impact on human life.
• Continuous value alignment: Human values are constantly changing, and AI must be continuously aligned and refined to keep up. This is essential to ensuring that AI can be ethically integrated within human society.
• Social responsibility of AI: Technology developers must be keenly aware of the impact of AI on society and address it responsibly. This is important to ensure that technological advances are directed toward enhancing human well-being.

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Genesis Lab's development of holistic AI agents

• Diversifying services: Genesis Labs is developing services centred around human-AI interactions in various domains, including recruitment, mental health, and entertainment. The application of AI in these different fields aims to promote the integration of AI into human life and realize a new type of artificial society.
• Developing interpersonal skills: For example, Viewer HR enables AI to learn multifaceted assessment skills on behalf of interviewers and is designed to sensitively collect verbal and nonverbal expressions and emotions from interviewees. The focus is on enabling AI beyond simply performing tasks to understand and respond to complex human emotions and behaviours.

The approach of retained researchers and the work of Genesis Labs conveys an important message: AI technology should be developed to enrich human lives and be socially responsible. This perspective reaffirms that AI research and development must go beyond mere technical achievements and consider social and ethical issues.

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A multidimensional approach to talent development

Rather than viewing the advancement of AI technology as a technical achievement, Yoo emphasizes a more profound approach that incorporates human-centred values. This means that humanities and ethical judgment play an important role, and we need talented people who consider social and moral issues alongside their technical skills.

Fusing technology and the humanities

We emphasize the need for researchers whose academic backgrounds in AI are not limited to engineering or computer science but also include humanities backgrounds. This approach requires a deep understanding of how technology can change human life and how that change can be reconciled with our values.

The importance of education and public debate

In addition to considering AI's social and ethical aspects, we emphasize the need for a public forum on these issues. This means that it is essential to have a societal discussion about where AI technology is headed and to hear the voices of different stakeholders.

Balancing commercial and non-commercial values

Through examples such as OpenAI, Yoo shows how important it is to balance commercial interests with social value in AI development. This suggests that the future of AI technology needs to move beyond mere economic gain and toward socially responsible development.

Advancing sustainable AI

The report emphasizes the importance of seeking sustainable progress in AI research and development. This is essential to ensuring that AI progresses in a way that positively impacts human society.

Yoo's approach calls for a new approach to AI education and talent development that incorporates technical skills, deep humanistic understanding, and ethical judgment. This can be an essential guide for future AI research and development, providing a sustainable direction centred on human values.

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All the Story Pakcs

• Genesislab Story Pack 1 - 'AI Interviewer' for Enterprise
• Genesislab Story Pack 2 - 'AI Interviewer' is the Starting Point
• Genesislab Story Pack 3 - Good Coworker, Good Company
• Genesislab Story Pack 4 - Tech Savvy? Business Savvy?
• Genesislab Story Pack 5 - No Shame for requesting 'Number one'
• Genesislab Story Pack 6 - Work the way whatever we want
• Genesislab Story Pack 7 - AI & Sociology

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Write 이건한 (Digital Daily, Reporter)

Original Content 대기업이 택한 'AI 면접관' 개발 비하인드 [스토리팩-제네시스랩①]

Review & Edit Leo (Genesis Labs, Marketing)